Here is my latest update from my #InfiniteCoaching and #LeanforLife program with Jessica at Infinite Fitness.

 I can just imagine the ad team for Nike.

All sitting around a conference room table one day, brainstorming about slogans for their biggest client. They are all talking about fitness and exercise and running and someone makes an off-hand remark… “Why doesn’t everyone just do it?”

And there you have it. Three words that have revolutionized a brand and made Nike a recognized and household name worldwide.

BUT…

Even with the biggest brand in the world telling us to “Just do it”, so many of us just DON’T.

The problem in our fast-paced, busy, busy world is hidden in that original question…

Why don’t we eat better? Work out more? Go for a walk or a bike ride? Plan out our meals better? Clean out the storage room? Or our inboxes? Or our pantries?

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